This Wednesday, 23rd, in Luanda, between 9 am and 5 pm, an event will take place through which specialists will debate various topics linked to the advertising industry in the country, organized by the Angolan Association of Advertising and Marketing Agencies.
The first debate panel will bring together the National Director of Advertising, José Matuta Cuato, the senior brand manager of Coca Cola, Paulo Lima Matoso, the lawyer Albano Pedro, and the publicist Manuel Padrão.
The theme to be addressed from 10:30 am to 11:30 am is the “General Advertising Law: regulation and self-regulation”.
The importance of advertising in the country’s economy will be the second topic of debate and will feature economic journalists Carlos Rosado de Carvalho and Helena Costa, as well as Ciro Neves. This panel is moderated by Antónia Easter.
The holding of public tenders in advertising will be debated by four specialists: communicologist Celso Malavoloneke, publicist Isabel Fernandes, and the director of the National Public Procurement Service, Aidemiro Matoso.
Advertising in the sustainability of the media is the fourth theme and will have specialist Filipa Oliveira, from Mira – market studies, Xana Amorim, from ZAP, Alide Hussen, from Revista Economia e Mercado and commercial manager Manuel Padrão as panelists.
The impact of creativity in advertising will be the final topic of discussion, on which Cláudio Rafael, André Cardica and Marcos Pulido and Artur Carvalho will debate and exchange ideas.